We offer middle and high school youth a continuum of dedicated programming, both in and after school, and in partnership with a broad range of community partners, that challenges them to build entrepreneurial skills and habits through actual business ownership. It’s not about learning a set of terms in a text-book, it’s not about an idea competition, it’s not about a one-off guest speaker, and it’s not about a well-researched but never tested business plan. It’s all about the doing — getting through the entire entrepreneurial process, repeatedly, and innovating and improving with each turn of the cycle. Educators call it experiential learning, workforce centers call it on-the-job training, the youth call it real.